Consumer Behavior: Buying, Having, and Being
Michael R. Solomon
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Pearson URL: https://www.pearson.com/us/higher-education/product/Solomon-Consumer-Behavior-8th-Edition/9780136015963.html
Kategorien:
Jahr:
2009
Auflage:
8
Verlag:
Pearson Education, Inc.
Sprache:
english
Seiten:
720
ISBN 10:
8131723720
ISBN 13:
9788131723722
Datei:
PDF, 122.78 MB
IPFS:
,
english, 2009
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